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#C21News: August 2017

Summer certainly ended on a high note for Century 21 Real Estate. Read more below about the significant franchise growth and impressive achievements that occurred in August.


New Franchise Spotlight

iProperties Hawaii, an independent real estate firm based in Honolulu, HI, announced that it has joined the CENTURY 21® Franchise System and will do business as CENTURY 21 iProperties Hawaii. Abe Lee, the owner and a 43-year veteran in the local real estate industry, said he is “excited about joining the CENTURY 21 brand, one of the most recognized real estate brands in the world. Not only can we benefit from the incredible reputation the franchise has through the global system, but the brand’s cutting-edge tools and technologies will enhance the level of service we provide to our clients.” Read more here.

Community Partners Realty, an independently owned and operated real estate brokerage company in Winder, GA, joined the CENTURY 21® Franchise System. The firm will do business as CENTURY 21 Community Partners Realty. Owner Tim Hill has more than 20 years of experience in the real estate and construction industry, and he and his team of agents have become a go-to source for land and farm sales throughout the region. “We’re primed and ready to take full advantage of not only the tools and technology the brand offers, but also the tremendous support of our fellow offices within the System. The international reach of the brand will now be a critical advantage for our clients,” said Hill. Read more here.


Franchise Growth

CENTURY 21 Premiere Properties, which first opened in Norwalk, OH, opened a third office in Fremont, OH. Broker and owner Annette Wilcox expressed excitement about the expansion, noting that it “will enable us to introduce area consumers to its array of real estate services, including specialty-market programs such as the CENTURY 21 Fine Homes and Estates and the CENTURY 21 Commercial programs.” Read more here.



Representing 1.2 million members involved in all aspects of the residential and commercial real estate industries, The National Association of REALTORS® is America’s largest trade association and one of the most influential organizations in the business. Two of our affiliates, John Kmiecik and Vicky Silvano, earned leadership positions within the organization in August.

CENTURY 21 Affiliated’s John Kmiecik was named the Chair of the Business Issues Policy Committee for the National Association of REALTORS®. Kmiecik has extensive experience in the industry, having been a sales agent, managing broker, and company owner. “Together with all those who see value in volunteering their time and energy for REALTORS® everywhere, I stand ready and able to face NAR’s challenges and opportunities,” said Kmiecik. Read more here.

CENTURY 21 SGR, Inc.’s Vicky Silvano was named the National Association of REALTORS®’ Global Real Estate Committee Liaison. As the 2016 national chair of the Asian Real Estate Association of America (AREAA), Silvano brings a wealth of experience and knowledge on the global front via AREAA’s successful trade missions. Read more here.



Former Zillow executive Nick Bailey was named President & CEO of Century 21 Real Estate. Bailey is a licensed broker and has over 20 years of real estate industry experience as a leader in franchising, brokerage, management, and technology. “Nick brings a unique mix of leadership experience and industry insights to our company and we are eager to see him lead the CENTURY 21® brand into the future,” said John Peyton, the president and chief executive officer of Realogy Franchise Group LLC, parent company of Century 21 Real Estate LLC. Bailey added, “It’s an honor to be taking the reins at Century 21 Real Estate at a time when this iconic brand is experiencing tremendous growth around the world, and the foundation for its success is in its recognition as a global leader in real estate services.” Read more here.


Check back next month for the latest Century 21 Real Estate News briefing.

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CENTURY 21® Social: How to Use Snapchat for Real Estate

Snapchat is a powerful social platform to share entertaining, valuable, and informative content. It allows users to communicate through “Stories” containing photos and short videos that can be viewed for up to 24 hours. Users can also send Snaps to specific people on a timer, disappearing as soon as the viewer exits out of it. Real estate agents can take advantage of this social tool for sharing listings, local content, and more.


Every Home Has A Story

Agents can Snap fun facts about each listing and the neighborhood around it. Because the content disappears so quickly, you only have a few seconds to catch the attention of your viewers. You can shoot pictures and videos of each room in the house as “ten-second tours.” Providing snapshots of your listings to your followers will spark interest. Followers can then direct message you to set up a viewing instantaneously.


Snapchat Geofilters

This feature enables agents to use basic geofilters or create a custom option. When the app detects you are in a specific location, unique filters associated with your area become available to overlay on your content.

  • Pre-made Filters: You can use the geofilters that have already been created to show the coolest spots in the neighborhood. When showing listings in a certain area, agents can travel around the neighborhood itself and display the local bars, restaurants, and stores via Snapchat to add value to the listings.
  • Custom On-Demand Filters: For a small fee, agents can create their own sponsored filters for events like real estate conferences, open houses, and even local community events, to generate brand awareness and interest. Just be sure to keep your audience in mind and create something that users will want to apply to their content.



This separate app lets you discover Snapchat users who are listed under specific categories, like ‘Real Estate.’ GhostCodes makes it easy for other users to find you and can help you increase your following. It’s a great way to help you build a solid referral network and meet new clients!

The key to Snapchat for real estate agents is to make your audience feel more connected to you. It is important to engage with your clients and share content that they want to interact with.



Why Snapchat’s New Custom Filters Will Change Real Estate Marketing

Snapchat for Real Estate Marketing

CENTURY 21® Social: LinkedIn Pro Tips

As the real estate industry continues to further embrace social media and technology in general, LinkedIn is quickly becoming one of the most valuable digital tools in an agent’s arsenal. LinkedIn is built for networking, and luckily for us, that’s one of the things we, as agents, do best. Here are a few “pro tips” that will help you become a LinkedIn expert in no time.


Choose the right photos.

When you are choosing a profile photo or an image to post with your content, make sure it is clear, professional, and consistent with your brand and your business.


Optimize your bio for real estate.

Once you upload your professional profile picture, it’s time to tackle your bio. Make sure this section lets prospects know who you (a real estate professional) are and what you will be sharing on LinkedIn. The bio is also a great place to let your personality shine through the screen.


Include your awards and accolades.

Don’t be afraid to exercise your bragging rights. In fact, LinkedIn has an entire profile section devoted to accomplishments. This section is where you share your awards, your brokerage’s awards, certifications, and courses.


Use media files efficiently.

When editing your profile, you can add media files as part of your page. These media files show up as actionable thumbnails which are great for displaying assets like your website. For the most clicks, put these files right below your summary section.


Publish content to generate leads.

One of the most important pieces of your LinkedIn profile is the content that you are sharing on it. Instead of going too heavy on listings, try to share articles that offer valuable real estate tips and advice from you or another reputable source.


Build your network.

Start by connecting with your network of realtors and brokers, then connect with their connections and so on. Your email contact list is also a great place to establish LinkedIn connections. If you would like to identify some more quality connections, use LinkedIn’s “Advanced Search” feature. It allows you to specify keywords and the location of where you would like to search for connections.


Implement these tips and techniques to establish connections and generate leads for your business through LinkedIn!

agent photo
Yama Schams
Associate Broker / Realtor

Century 21 Golden Sun, Inc
Phone: 916-803-3795
Fax: 916-373-0304
Email: yama.schams@century21.com 
CA BRE#01435014

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