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CENTURY 21® Social: LinkedIn Pro Tips

As the real estate industry continues to further embrace social media and technology in general, LinkedIn is quickly becoming one of the most valuable digital tools in an agent’s arsenal. LinkedIn is built for networking, and luckily for us, that’s one of the things we, as agents, do best. Here are a few “pro tips” that will help you become a LinkedIn expert in no time.


Choose the right photos.

When you are choosing a profile photo or an image to post with your content, make sure it is clear, professional, and consistent with your brand and your business.


Optimize your bio for real estate.

Once you upload your professional profile picture, it’s time to tackle your bio. Make sure this section lets prospects know who you (a real estate professional) are and what you will be sharing on LinkedIn. The bio is also a great place to let your personality shine through the screen.


Include your awards and accolades.

Don’t be afraid to exercise your bragging rights. In fact, LinkedIn has an entire profile section devoted to accomplishments. This section is where you share your awards, your brokerage’s awards, certifications, and courses.


Use media files efficiently.

When editing your profile, you can add media files as part of your page. These media files show up as actionable thumbnails which are great for displaying assets like your website. For the most clicks, put these files right below your summary section.


Publish content to generate leads.

One of the most important pieces of your LinkedIn profile is the content that you are sharing on it. Instead of going too heavy on listings, try to share articles that offer valuable real estate tips and advice from you or another reputable source.


Build your network.

Start by connecting with your network of realtors and brokers, then connect with their connections and so on. Your email contact list is also a great place to establish LinkedIn connections. If you would like to identify some more quality connections, use LinkedIn’s “Advanced Search” feature. It allows you to specify keywords and the location of where you would like to search for connections.


Implement these tips and techniques to establish connections and generate leads for your business through LinkedIn!

Open House with CENTURY 21®: Your Big Break in Real Estate

When did you experience your “big break” in real estate? We asked several CENTURY 21® team members this question to learn more about the moment they realized they would make it in such a challenging, yet rewarding industry. From months to years, networking events to sales calls, every story is different proving once again that nothing in real estate is predictable.


It’s About Time

If these stories tell us one thing, it’s that there is no set time for success.

“I realized I would make it in the industry after six months. I discovered that if my morning hours were dedicated to lead generation, I would continue to have a consistent flow of clients, grow my business pipeline, and expand my sphere of influence.” –Justin Udy, CENTURY 21 Everest Realty Group

“In all honesty, it came after I attended Inman Connect San Francisco in 2015.  I was a brand new attendee and did not know what to expect at all. My boss recommended that I attend — and instinctively knew that it would be a place where I could meet like-minded people in the industry, and make really meaningful connections as well. I went from being a conference attendee to an Inman Ambassador, to speaking and presenting on the main stage — all within a year.” –Billy Ekofo, CENTURY 21 Redwood Realty

“When my schedule overflowed, and I brought in a client care coordinator to manage the behind the scenes in my third year, I knew I had found my passion of changing people’s lives one house at a time.” –Jerry Cibulski, CENTURY 21 Albertson Realty


A World of Opportunity

Finding success is also about finding opportunities and seizing the ones given to you.

“I discovered that if my morning hours were dedicated to lead generation, I would continue to have a consistent flow of clients, grow my business pipeline, and expand my sphere of influence.” –Justin Udy, CENTURY 21 Everest Realty Group

“The opportunity to speak at Inman Connect opened the door for me to speak at the CENTURY 21 Iberia Conference in Lisbon in February 2017, the CENTURY 21 Global Conference in March 2017, and be a keynote speaker at a Realogy event in June 2017. I will also be back as a speaker at Inman this August in San Francisco, as well as a first-time panelist at the second Realtor.com Summit in Las Vegas this September.  

None of these experiences and opportunities would have come to me if it wasn’t for Century 21 Redwood Realty investing their time in sending me to Inman Connect back in 2015, and to the team at Inman for giving me the opportunity to serve and speak.” –Billy Ekofo, CENTURY 21 Redwood Realty

“During my first full year in the business, I was grateful for the referrals of family and friends of my budding client list.” –Jerry Cibulski, CENTURY 21 Albertson Realty


Establishing Awards

The most obvious evidence of success is awards and honors. As explained by our interviewees, hard work reaps tangible rewards.

“I was amazed when I was awarded ‘Top Rookie Producer’ in my office following my first year. I was able to achieve this honor because I was always on the phone. I time blocked my mornings, and I made an effort to be in front of people consistently.” –Justin Udy, CENTURY 21 Everest Realty Group

“I started part-time one summer and was honored with a Century 21 Masters Sales Award in my first six months.” –Jerry Cibulski, CENTURY 21 Albertson Realty


The moral of the story? Nothing comes easy, and your “big break” is not always marked by a specific event or achievement, it’s a culmination of time, hard work, and opportunity. Though the definition is different for everyone, when it happens, it is worth every minute.

#C21News: June 2017

The start of summer couldn’t have been better with impressive franchise growth and the announcement of some distinguished achievements. Read more about what happened in June below.

New Franchise Spotlight

Alton Clark Realty, an independently owned and operated real estate brokerage company in Altamonte Springs, FL, announced that it has joined the CENTURY 21® Franchise System and will now do business as CENTURY 21 Alton Clark. “I’m excited for my team to utilize the wealth of tools and technology provided by the CENTURY 21 Brand to create a customer service experience where passion and purpose come together to fulfill even the unexpressed wishes and needs of our clients,” said owner James Clark. Read more here.

The CENTURY 21 Brand expanded in South America with the addition of CENTURY 21 Argentina. With the agreement to open CENTURY 21 franchises in Argentina with CENTURY 21 South America, Roberto S. Vivaldo of Master National Argentina S.A. will serve as President of CENTURY 21 Argentina. He plans a grand opening in September 2017 in La Plata. Master franchisees of CENTURY 21 South America currently operate approximately 200 franchised CENTURY 21 offices throughout South America, with locations in Brazil, Bolivia, Colombia, Peru, Uruguay, and Venezuela. Read more here.


Franchise Growth

CENTURY 21 Lakeside Realty acquired Gallagher, Clark & Carney Realty Group in Youngstown, OH. Through the acquisition, CENTURY 21 Lakeside Realty welcomes co-owners Sean Carney and Rick Clark and their 32 sales associates and also expands its footprint with offices in Calcutta, Columbia, and Salem. Read more here.

CENTURY 21 Arizona Foothills acquired Solutions Real Estate in Phoenix, AZ. The new team brings more than 27 years of experience to the table. The move will also expand the CENTURY 21 Arizona Foothills footprint to 8 offices and more than 500 agents. Read more here.

CENTURY 21 Tenace Realty acquired Cobblestone Realty in Boyton Beach, FL. Through the acquisition, CENTURY 21 Tenace Realty will expand to three offices and more than 300 agents. The expansion will give the company a larger footprint in Palm Beach County specifically. Read more here.



We are proud to announce that 31 CENTURY 21 Sales Associates were featured in NAHREP’s 2017 List of Top 250 Latino Agents including the #1 sales agent in California, Marty Rodriguez of Century 21 Marty Rodriguez and three top 10 agents by sales volume: Marty Rodriguez, Dania Perry, and Ricardo Acevedo. View the list of winners here.

The 2017 REAL Trends/The Wall Street Journal Report “The Thousand” was released in June. According to the report, the CENTURY 21 Brand had an increase of 193% in total individual dollar sales volume and a 58% increase in total sales volume (including team volume), highlighted by two agents in the top 20 for individual sales — Gina Gargeu, CENTURY 21 Downtown (8) and Gerri Andolina, CENTURY 21 Winklhofer (20). We also had two agents in the top 20 by average sales price — Geneva Brett, CENTURY 21 M&M and Associates (9) and Ellen Elman, CENTURY 21 Metropolitan (15). View the rankings here.


In the News

CENTURY 21 Award’s Julia Jackson-Brown’s 17.5MM listing was featured in The Wall Street Journal House of the Week poll — and won!


Giving Back

The CENTURY 21 New Millennium charity golf tournament raised a record $120,000+ for the Jenna Stone Memorial St. Mary’s Ryken Scholarship Fund. A full field of 160 golfers and tournament supporters from communities across the greater D.C. Metro region came together on June 8 at Breton Bay Golf and Country Club in Leonardtown, MD, for what has come to be known as the best area golf charity event of the year. Learn more about the event here.

Check back next month for the latest Century 21 Real Estate News briefing.

agent photo
Yama Schams
Associate Broker / Realtor

Century 21 Golden Sun, Inc
Phone: 916-803-3795
Fax: 916-373-0304
Email: yama.schams@century21.com 

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